Wednesday, March 19, 2008

When it comes to wine, who are you?

Wine stores, supermarkets, liquor stores, warehouse clubs, even drug stores ... what a vast array of wine is available to us. Depending on our wine expertise we buy and consume wine differently. A big company did an 18 month study and was able to classify us ... let's see how we classify ourselves.

  • Enthusiast: Passionate & knowledgeable about wine
  • Image Seeker: Considers wine a status symbol; has a basic knowledge of wine
  • Savvy Shopper: Enjoys shopping for wine; gets satisfaction from a good deal
  • Traditionalist: Enjoys wines from established wineries
  • Satisfied sipper: Doesn?t know much about wine; usually buys the same brand
  • Overwhelmed: Overwhelmed by the quantity of selections

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